Home is where the art is

Would you like some art with your amenity kit? That’s the offer from Qantas, which has adorned its business-class  kits with works by Australian artists. Here’s one called Home:

Art by Craig & Karl (Qantas)

Qantas group executive brand, marketing & corporate affairs (now there’s some title), Olivia Wirth, said in a media release that the airline’s vision was to grow awareness of contemporary Australian art and give travellers a collectible piece to take away.

“As the national carrier, we’re pleased to support talented Aussies telling uniquely Australian stories through their artwork and share them with a global audience,” she said.

“Along with inflight pyjamas, we know amenity kits are an important part of the international Business class experience. Customers love the functionality of our kits and many use them after their flight as make-up bags, an evening clutch or to carry their mobile phones. So, the exposure is broad.”

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