So what's the upshot of yesterday's radio ratings?
+ Nova 106.9 continues its stranglehold on the youger audience once "owned" by B105, although B105 did register some small improvement in audience share and has respectable figures when it comes to cumulative audience. Lots of people are sampling, but they're not sticking around - suggesting, perhaps, that the music is right but the other content isn't?
+ 97.3FM isn't hitting the dizzy heights, but it is scoring where it counts in commercial radio - with the grocery buyers that advertisers need to target.
+ Talk is doing well for 4BC, which increased its audience across the day, but not so well for 612ABC, which dropped in every shift.
+ Despite it being a very "newsy" period, both locally with the water crisis and internationally, Brisbane listeners aren't turning to the ABC for their information. (News Radio actually had small falls.)