What's in a name? At least £110,000, as Sean Combs discovered when he lost the right to call himself Diddy in the UK. As the BBC reports here, the US record producer formerly known as Puff Daddy has settled a court with Briton Richard Dearlove, who has been calling hismelf Diddy since 1992. Combs will now have to "re-brand" himself in the UK. I wonder if he has thought of calling himself "Sean Combs"?