"Market research is crap. It doesn't tell you what people are going to like, it tells you what they already like. What you want is bold, fresh ideas. You will never get that from advertisers, commercial people or businessmen." So said the obviously still feisty former ITV boss Sir Denis Forman, 89, in an interview conducted before university media and communications students. He also said: "In the 50s, we had at least two quiz shows in the top 10 ITV programmes, made for absolute peanuts. Now that's the way to run a TV service." Read more here.